Data-driven web design is an approach to designing websites by utilizing user data. This can be done by understanding and prioritizing users’ needs through observable tests, which then creates a pleasing user experience (UX) and leads to more website traffic and online conversions.

Data analytics is the systematic computational analysis of data and statistics, which can be used for the discovering, interpreting, and communicating meaningful patterns in data. Using data analytics also entails applying data patterns toward effective decision-making.

Data security is the safeguarding of digital data through its entire lifecycle, such as those in a database, from destructive forces and from the unwanted actions of unauthorized users, such as a cyberattack or a data breach. Data security is also generally known as cybersecurity.